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This resonates deeply with me. I've never had to rely on social media before - like you, when I was working in web design and development, I had a tight network, and later a community. Word of mouth and reputation were sufficient to keep the freelance jobs coming. Now, I'm in the middle of a career change. I have no network in my new field, no community. I spend a lot of time on social - in part for inspiration, in part observing how other people doing what I want to do are using these tools to gain visibility and build an audience. It's daunting. After over 25 years in tech, I want to create the old fashioned way, but I wonder, can I make it without also then going back to digital and spending this significant amount of time that you highlight just trying to get noticed?

For now, I'm trying not to let it deter me. I'm early in my journey and focusing on the work. I remain optimistic that I will figure out what works best for me. You have always been a source of inspiration to me, Francis, merci ! And thank you for tackling this important topic.

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